Last June 2021, the American firm Victoria's Secret presented a group of women who would become part of the select cast known as the angels.The brand needed to renew itself and take a new direction, since in recent years it had suffered a decline.The rise of the Body Positive movement and the demand of the new generations had put the relevance of the firm in check.Martin Waters, CEO of the brand, said: "We needed to stop paying attention to what men wanted and instead revolve around what women want."The new angels would no longer be just models, but for the first time, the brand would include members of the LGTBI collective, senior models or plus-size models on the catwalk.In short, women who would break with the canon of beauty that had prevailed until now in the flagship of lingerie.The innovative business strategy was welcomed by the public and even increased its sales by 25%.Although the famous parades were canceled due to the wave of criticism for promoting extreme thinness and showing sexualized women, the management announced that they would return with news, however, they will maintain the essence established by its founder Roy Raymond.Are we facing a return of the mythical angels?The Decline of Victoria's SecretSome may not remember it, but Victoria's Secret began its career in the sale of lingerie in 1977, becoming one of the flagships worldwide.Its founder Roy Raymond did not conceive the idea of ​​selling lingerie with hardly any exclusivity and for this reason, he decided to create a brand in which intimate apparel was the protagonist and whose sale was an absolute shopping experience.Although during the eighties the firm was limited to the exclusive sale of lingerie in different boutiques in cities such as Paris or New York, the creative directors of the firm began to exploit the success in the nineties or what is known as the golden age.The parades became authentic shows and models such as Tyra Banks, Laetita Casta, Karen Mulder or Heidi Klum displayed some of the firm's exclusive designs.The firm did not stop growing and the celebration of the parade was one of the most anticipated moments to discover the novelties of the brand, which continued to exploit its success during the 2000s. In each parade a special theme prevailed and the models paraded at the rhythm of artists like Justin Timberlake, Bruno Mars or Lady Gaga, as if they came out of a fairy tale, were snow queens or paying their respects to exotic cultures.Although the firm achieved success that was difficult to achieve by other brands, the enviable bodies of top models such as Candice Swanepoel, Bella Hadid, Adriana Lima, Elsa Holsk or Alessandra Ambrosio soon became the subject of controversy.The statements offered by former angels and the documentary Angels or demons, which uncovered the dark side suffered by the mannequins, denigrated the firm.Some models developed eating disorders, played extreme sports to reach the imposed measures, suffered sexual abuse or used drugs due to the pressure they were subjected to.All this and together with the rise of the body positive movement, the firm ceased to be successful.Not everything was rosy.Are we facing the return of the aesthetic canon of celestial bodies?Jaime Perlman excitedly announced her latest job as creative director of More or Less magazine.Nine former Victoria's Secret angels from "heavenly bodies" posed in recycled garments from Japanese brand Kesako for the cover of the American magazine.Under the title Earth Angels, tops like Alessandra Ambrosio, Candice Swanepoel or Sara Sampaio posed before the lens of Oliver Hadlee Pearch.The cover has sparked controversy, because are we facing the return of unattainable bodies?Currently, society is quite aware of the danger of promoting extreme thinness on the catwalk, a fact that was not given much importance in the 2000s. The giants of international fashion limited themselves to choosing models of sizes that did not exceed 36 , there was no room for measurements other than 90-60-90 and extremely thin women were preferred.As a result of the awareness of this problem, curvy models requested passage and those fashion giants who preferred bony models signed up to integrate plus-size mannequins on the catwalks and even some of the socialites such as Kim Kardashian once again encouraged vertiginous curves so characteristic of the aesthetic canon of the eighties.The Kardashians have been champions of promoting XL bodies in the face of squalor in fashion.However, it was the American model who skipped the motto that she had defended, because for the last MET Gala she appeared in the dress with which Marilyn Monroe sang "Happy Birthday" to President John Kennedy in 1962. And the businesswoman affirmed that she had to do a miracle diet to lose seven kilos in 20 days, an action that many followers criticized on social networks like Twitter because they stated that "if someone has to modify their body to fit into a dress, what message does it leave to society?" .The strong socialite defender of aesthetic diversity has begun to look pretty with a few kilos less, something is changing.